What Are Factory-Direct Replacement Windows?

If you’ve done any research during your quest for new house windows, you may have very well come across the term “factory-direct windows”. While you may not quite understand what kind of products this phrase describes, take solace in knowing you’re not alone. If you look up what factory direct means, you may stumble upon websites that define it as an:

“Disintermediation initiated by consumers is often the result of high market transparency, in that buyers are aware of supply prices direct from the manufacturer. Buyers bypass the middlemen (wholesalers and retailers) to buy directly from the manufacturer, and pay less. Buyers can alternatively elect to purchase from wholesalers. Often, a business-to-consumer electronic commerce (B2C) company functions as the bridge between buyer and manufacturer.”

Based on this convoluted definition, you can see that factory direct means different things to different people.

What Factory Direct Is NOT

Some window companies in Central Florida that install replacement windows buy their windows from a local depot. The depot gets its windows for resale directly from the factory, but if you get your windows and they came through a dealer who bought them from a depot that bought them from the factory, that’s not even close to factory direct.

Then there are some replacement window companies who may have worked with a particular manufacturer for long enough or have purchased enough that they earn the right to buy their windows directly from the factory, rather than ordering them through the depot. They sometimes call themselves factory direct, because they bought the windows they intend to sell you directly from the factory. Quite misleading, isn’t it? They buy your windows from the factory and then they sell them to you. Is that factory direct? Of course not! They are a dealer—a middleman.

So, what’s the drawback to working with a company that claims to offer factory-direct windows but doesn’t actually? While there are several, one that homeowners experience all too often is a lack of accountability from each party. If any problems arise with the products or the installation, the dealer says it’s the factory’s fault, and the factory blames the issue on the installers, and while they battle it out, the customer lives with the issues.

Defining Factory-Direct

When it comes to replacement windows or patio doors, here’s what factory direct actually means:

You buy your windows directly from the factory. The factory’s name and address are on your purchase order. Then the factory custom builds and installs your windows for you, and provides whatever service you may need, such as installation and warranty protection.
You do not support any middlemen with your purchase. You can get a superior product for a very reasonable price.
If you ever have a problem, you can call the company that you ordered your replacement windows from—the factory. There’s no middlemen and no potential finger pointing if something goes wrong.

Partner With the Leading Factory-Direct Window Company in the South

If you’re like most homeowners looking to replace their windows, you want to be sure you’re investing in top-quality windows backed by ironclad warranty protection and won’t be given the run around with your project should an issue arise. At NewSouth Window Solutions, we’ve been the factory-direct window company that has been exceeding the expectations of Southern homeowners since 2010. We manufacture our replacement windows in our very own state-of-the-art facility here in the South before offering them at affordable prices. And because we are the sole installer of our products, we can ensure top-quality workmanship with each window we replace.

To learn more about our factory-direct replacement windows or the lifetime transferable warranty that will accompany them, reach out to NewSouth Window Solutions today to schedule a no-obligation consultation. During our conversation, be sure to ask about the flexible financing options available to qualifying buyers.